Product. Place. Price. Promotion.
These are the major founding principles of what we call "marketing." For authors, the story is the product. Publishing is the place where they hope to mass produce that product. Price is a factor which economics has taught us is influenced by supply and demand. Promotion is the action or effort which launches your product from obscurity, bringing it into the hands of your target market--aka your target readership.
But how can you promote your book, if you don't know which exact target you're trying to hit? How can you compete, with so many other products (books) and producers (authors) with more experience, content, brand recognition and connections than you possess as a brand new (but, as yet, unbranded) author? How can you raise your voice above the crowd, command attention, and set yourself apart?
With the right attitude, strategies and habits, you can develop a platform that sustains itself. All you need is a few key ingredients.
Keys to a Successful Marketing Platform
Ready to Build (or Repair) Your Platform? Ask Us How.
Books to Get You Started
Please note: The Corvisiero Agency does not receive any recompense whatsoever for recommending these titles. We simply attempt to offer what is, in our experience, a helpful and reliable selection of resources for authors seeking to improve the quality and marketability of their work. If you would like to recommend any other resources, please feel free to contact us via social media or through the form on our contact page.